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United Spirits Limited (USL) appoints Anand Kripalu as CEO

_ABH0377--621x414  United Spirits Limited (USL) appoints Anand Kripalu as CEO  ABH0377 621x414USL today announced that Anand Kripalu has been appointed as Chief Executive Officer of USL effective today, 1 May 2014, succeeding Ashok Capoor.   Anand Kripalu was formerly President, India and South Asia, at Mondelez International where he played a key role in leading Mondelez in India after the Cadbury acquisition by Kraft.  During his leadership, the company enjoyed over eight years of industry-leading growth and earned the reputation of being one of India’s most admired companies. Prior to this, Anand spent 22 years in Unilever in senior sales, marketing and general management roles.   Dr. Vijay Mallya, Chairman of USL, and Gilbert Ghostine, President, Asia Pacific, Diageo PLC commented: “Since October 2013 when Anand was appointed as CEO-designate at USL, he has quickly immersed himself in the USL business and the alcohol beverage industry.  Anand’s wealth of experience in leadership positions in global FMCG companies has aided his quick induction into our business.  For over 30 years, Anand has built and expanded businesses within the FMCG sector and is now sharing with USL his invaluable strategic insights about how the best companies operate in emerging markets.   Ashok Capoor will move into his new role as President, Strategy, where he will play a key role in creating value for the Diageo-USL partnership.  Ashok leaves a strong business for Anand to build upon. In his former role as Chief Operating Officer of the Western Region, Ashok’s leadership caused  it to become one of the most profitable and commercially important regions for USL.  Since he was appointed President & Managing Director in 2011, Ashok’s intense focus on moving from volume to a value play in the Prestige and above category of brands paid off, as USL’s Prestige and above brands outperformed the industry.  We are indebted to Ashok for his many years of dedication and the role he has played in creating an enviable market-leading position for USL. It has been a pleasure to work with Ashok and we are grateful to him for his commitment to our brands, our people and our business over a long and successful career with USL.”   Says Anand Kripalu,  “The last seven months with USL has been a very enriching and enlightening experience – meeting colleagues, trade partners, customers and consumers, and understanding the mechanics of our business and the industry. USL has great brands, strong business fundamentals, excellent relationships with its trade partners and deep connections with consumers. I’ve also spent a lot of time meeting with very talented and dedicated people at USL and am inspired by their passion for this business.    I am hugely excited by the opportunity ahead and feel very privileged to lead this great organisation.” – See more at: http://unitedspirits.in/news-media.aspx#sthash.2a8Fa9UU.dpuf

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