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Diageo and Sean Combs form new Joint Venture and complete acquisition of prestige tequila brand DeLeón

Marks Diageo's latest step in reclaiming leadership position in tequila in North America Joint venture follows successful strategic alliance to build Cîroc ultra-premium vodka brand Diageo, the world's leading premium drinks business, and Sean “Diddy” Combs today announce the creation of a new joint venture, which has acquired prestige tequila brand DeLeón. The joint venture, a 50/50 global partnership betw ...

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