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Barilla Eyes Big Opportunity in Irish Pasta Market

Barilla, which is produced in Parma, is a clear brand leader in the Italian pasta market with a 35% market share. Barilla’s success is built on its ability to deliver everyday high quality pasta. Through its use of durum flour and a dedicated research team, Barilla delivers the perfect pasta which remains al dente, does not break while cooking and is not clumpy or gluey. Stafford Lynch, Ireland’s leading pr ...

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