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Asda give Poole’s Pies’ tasty pastries the thumbs up

pooles pies 2  Asda give Poole’s Pies’ tasty pastries the thumbs up pooles pies 2 300x194A local pastry manufacturer, based in Wigan, has secured an exclusive national contract to supply its 165 year old brand of frozenpies to retail giant Asda.

The savoury range of pies from Poole’s Pies, the UK’s oldest pie and pastry brand, will be available to shoppers in over 500 Asda stores throughout the UK from the beginning of May.

Savoury items soon to be found in Asda’s freezer section include tasty pies with fillings such as Chicken & Mushroom, Potato & Meat, Chunky Steak, Meat, Steak & Kidney and Minced Beef, as well as Sausage Rolls.

MD, Neil Court-Johnston, is thrilled that for the first time, Poole’s Pies can soon be enjoyed right across the UK. He said:

“We all know that Wigan is the home of the pie and ours have been enjoyed throughout the North West for 165 years, but we have long felt that the rest of the UK has been missing out!

“Clearly Asda agree with us and we are absolutely thrilled with this opportunity to roll out our brand nationally.”

He continued:

“This is superb news for the region and we believe that Asda has chosen our pastries because we combine the best quality with exceptional value.”

Poole’s pride themselves on the provenance of the ingredients they use, including a special blend of UK flours, ‘home-grown’ products and British sourced meats that represent ‘a true British taste experience’.

To mark the launch, Poole’s Pies has developed a new range of packaging which features new photography and a black and gold design. It has been developed to work portrait or landscape so is versatile in terms of shelf position.

The pies are entirely British sourced and will retail at £2.50 for a pack of four.

© Food and Drink Industry

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