Anuga FoodTec underlines the significance of functional ingredients in the production chain
The coming edition of Anuga FoodTec from 24 to 27 March 2015 in Cologne is positioning the theme “Food Ingredients” as a new exhibition segment and is thus adding an important element for the production of food and beverages to its wide spectrum of exhibits. The focus here lies on functional ingredients. They change the consistency of products and are indispensable in the production process of numerous foodstuffs. The especially designed display area “Meeting Point – Food Ingredients” is a communication and exchange hotspot. The suppliers of ingredients have the opportunity to participate here at attractive conditions or to present themselves individually in the immediate vicinity directly opposite the decisive target group of product developers and plant managers. The Anuga FoodTec – the international suppliers fair for the food and beverage industry – will host over 1,300 exhibitors from around 40 countries and approximately 43,000 industry experts from 131 countries. Anuga FoodTec is organised by Koelnmesse and the DLG (Deutsche Landwirtschafts-Gesellschaft – German Agricultural Society).
The “Meeting Point – Food Ingredients” gives the theme ingredients a clear profile and a clearly visible positioning within the Anuga FoodTec, which thanks to its cross-industry concept covers all aspects of food production – from the processing through to the packaging. The Anuga FoodTec fair is therefore a must for decision-makers from all areas of production, both on a national and international basis.
For instance for production and plant managers, CEOs, commodity buyers as well as decision-makers from the research, development and marketing sectors. For the target group of product developers and plant managers, the suppliers of food ingredients are particularly important contact partners when it comes down to the optimisation of production processes. The suppliers of food ingredients can reach precisely this decisive target group at the Anuga FoodTec much more efficiently than at other trade fairs.
The Anuga FoodTec is concentrating on the offer of ingredients, both spatially and in terms of contents, with its “Meeting Point – Food Ingredients” concept. Interested companies can choose from a selection of different participation models: from individual solutions, to financially attractive “Smart & Easy Packages”, through to “Workstations” for small budgets. The “Meeting Point” concept also foresees a central stage for lectures, which participating companies can also make use of. Furthermore, innovative products can attract additional attention in the “New Product Zone”, a separate presentation area.
The attention-grabbing positioning of the “Meeting Point – Food Ingredients” in the heart of the fair’s activities offers a perfect platform for engaging in dialogues with users from the production and product development sectors.
Functional ingredients encompass additives for quality optimisation, process control, they are used to improve the structure and extend the shelf-life and include anti-oxidants, dyes, flavours, emulsifiers, fibres and stabilisers. The fact that Anuga FoodTec is focusing on their presentation clearly underlines their significance within the production chain.