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Allied Bakeries Welcomes new sales director

Allied Bakeries Logo  Allied Bakeries Welcomes new sales director Allied Bakeries Logo 300x108Allied Bakeries, owner of market leading brands Kingsmill, Allinson, Burgen and Sunblest, are welcoming Matt Lee to the role of Sales Director.

Matt is coming on board as Sales Director to facilitate growth with both new and existing customers. As well as managing Allied Bakeries Allied Bakeries’ team of Sales Executives, Managers and Customer Directors, Matt will take up a position on the Allied Bakeries board. As part of this role he will work closely with colleagues from across the business, including Marketing, Operations and Supply Chain.

Matt Lee explains, ‘working with ambient products is a great new challenge. The shorter the shelf life of the product, the faster and more efficient the operation needs to be so that our customers and consumers have the freshest possible produce. It’s crucial that all elements of the business are working together in unison to ensure we’re driving growth for our business and the category while delivering above and beyond for our customers and consumers.’

‘Matt continues, ‘Allied Bakeries is by far the fastest paced operation I’ve been involved in – and it’s a great business. There’s a solid foundation in place here – our people, infrastructure and products are market leading – and with new service deals and a capital investment programme underway, there’s a foreseeable opportunity for Allied Bakeries to put some real space between itself and our competitors.’

Matt Lee joined Allied Bakeries before Christmas, having previously worked as Sales Director for Silverspoon and Commercial Director for their Crusha brand. Matt’s experience in this respect will likely put him in good stead at Allied Bakeries, as he explains, ‘Allied Bakeries has some of the best category insights in the market. There’s a focus on delivering consumer led product innovation to the market – with the simple aim of ensuring that its products are meeting the requirements of shoppers while at the same time driving sales for retailers.

Allied Bakeries is here for the long term, and with a solid growth strategy in place, it’s an exciting time to join the company.’

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